Key Facts

• SMS usage has doubled in the past year!
  

• There are more text messages sent every day, than there are people on the planet!
  

• In 2008, U.S. cell phone subscribers sent and received on average 357 text messages per month, compared to making 204 voice calls a month, according to the Nielsen Report.
  

• Two thirds of mobile phone users are subscribers of SMS text messaging.” What does that translate to? Approximately 1.8 billion people are actively text messaging today.
  

• 50% of the world’s population is expected to have access to the Internet through a mobile device within 1 year!
  

• Cell phone users between the ages of 12 – 45 will send 60% more text messages than make voice calls.
  

• Currently 1/3 of the world has mobile Internet access, which is twice as many as the number of Internet- connected PCs.
  

• On Average, text messages are read within 5 minutes compared to 48 hours with email.
  

• There are two times as many active SMS users as are active users of email.
  

• In the U.S. alone, over 300 billion SMS text messages were sent in 2007.
  

• While 65% of e-mail is spam, less than 10% of SMS is spam.
  

• A lead is generated every 5 minutes using Mobile Marketing.
  

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