
SMS Rewards is a Directory of businesses that use our Mobile Marketing Products. Customers who go to the SMS Rewards Directory to see and take advantage of a specific coupon, special or discount can search and find others by looking through the many business categories.
Lets say a customer has been directed to the SMS Rewards Directory by a local fast food restaraunt to view additional offers and coupons. Once there and having taken advantage of the offers on the Fast Food page, he notices the Restaurant page and the Auto Page. He goes to those pages looking for coupons, discounts or specials that he may be able to use. More than likely he will visit a number of other pages as well, looking for additional coupons. Those other companies have gained a customer and cell phone data for future ad's and done so through another vendors customer.
Check below for the SMS Rewards Directory in your area. For information on how to start a Rewards site in your area contact gary@dpomobile.com or use the comments on the contact page.
Reward Program Members More Likely to be Word-of-Mouth Champions
Consumers who are loyalty reward program members are far more likely to be Word-of-Mouth (WOM) champions for their favorite brands than non-members, and the more active their program participation, the more likely they are to exhibit WOM behavior, says a recently released study by COLLOQUY. The study, “The New Champion Customers: Measuring Word-of-Mouth Activity Among Reward Program Members,” offers significant evidence of a direct and important correlation between reward program activity and consumers’ positive WOM endorsement activity.
Some key findings:
- Reward program members are 70% more likely to be WOM champions (defined as customers who are “actively recommending” a product, service or brand) than the general population
- 55% of reward program members are self-described WOM champions
- Only 32% of non-reward program members are self-described WOM champions
- 68% of WOM champions in reward programs will recommend a program sponsor’s brand within a year
- Actively participating reward program members are over three times more likely to be WOM champions
- Reward program members who have redeemed for experiential rewards are 30% more likely to be WOM champions than those who have redeemed for discounts.
The study reveals that a company’s loyalty marketing database is an under-utilized social network that marketers would do well to exploit in the pursuit of positive, profitable WOM activity.
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